A Hard-Hitting Message Gets a Head-Banging Delivery

Most cancer PSAs rely on the same formula: patient imagery and sad music. NMDP cranked the volume up to 11. Instead of quiet and somber, they went unexpected and high-energy with full-on ’80s hair-metal and a relentlessly motivating puppet to deliver their message of inspiration and action. NMDP transformed blood cancer awareness into something people wanted to watch, remember and sing along to.